Changsha, which is full of colorful Hunan culture, has abundant resource and outstanding personality. Changsha is deposited with the profound cultural background, where everything has become a culture.

The Most Profound Humanity
 
Changsha, has become the political, military, economic, cultural, commerial and educational centre in Hunan province since Qin and Han dynasty.
 
Changsha, known as ¡°Famous City of Chu and Han Kingdom¡±, was one of the first 24 famous cultural and tourist cities opening up designated by the State Council.  
 
Changsha is a place of the galaxy of talent, where many historical and cultural celebrities have left popular works.
 
Yuelu Academy, one of the four famous academies in ancient time, is the only one who keep opening till now with over 1000 years of history.
 
The Mawangdui Tombs dated back to Han dynasty is one of the most famous well-preserved tombs in China.

The Most Entertaining Spirit

On 6th November 2007, Changsha was evaluated as the most well-being city on entertainment in the campaign of ¡°China¡¯s Most Well-being City Selection¡±. People in Changsha are the unremitting pursuer for entertainment apart from fortune. Changsha has the best performing market, its own entertaining stars and the most entertaining TV stations.

On the list of Chinese cultural brands in 2007, a series of entertainment industries of Changsha, such as Xiaoxiang Morning Herald, Hunan TV, Golden Eagle Cartoon TV, were listed, and Hunan TV was evaluated as the most influential TV entertainment brand.

 According to the report by CCTV Market Research Company on competitiveness of satellite channel, Hunan TV was ranked first in terms of the scale of audience, average contentment, audience expectation, column competitiveness, popular exponent and comprehensive force. With the brand value reaching 4594 million Yuan, Hunan TV was ranked 133 on the list of ¡°China¡¯s 500 Most Valuable Brand¡± in 2007. With the audience rating far beyond the other provincial and civic TV stations  it has become the most popular TV station, imitated by the other TV stations across country. Golden Eagle Cartoon TV is the first TV containing cartoon conception and also one of the nine national animation-making bases approved firstly.
 Here, even air in the city is fascinating.  Spirit is amusing; value outlook is becoming ludicurous. Everyone here is immerging into this complete amusing society.

The Best Flavor

¡°Noodles in Yangyuxing (a 100-year-old chain restaurant), Ducks in Xuchangxin (another 100-year-old restaurant) and Baozi (steamed stuffed bread) in Deyuan, how delicious they are!¡± Changsha snack in  Hunan featured catering is world-renowned. Country cuisine, local Xiang cuisine , favored snack as well as some new fashion on catering are putting on in Changsha one after the other.
In Changsha everyone knows Fire Palace, which is the headstream of Hunan flavored snack food and the representative of Hunan Cuisine.. With ¡°Fire Temple Culture¡± as its background and famous maigre food as supplement, it has attracted celebrities of generations by its unique style. As a representative public place integrating folk-custom, religion and catering, it is comparable to Sky Bridge in Beijing, the Temple of Town God in Shanghai and Confucius Temple in Nanjing.

The Most Humorous Language
 
¡°All reactionary are paper-tigers¡± by Mao Zedong, with a humorous tone carrying heavy Hunan dialect, has been memorized by many people. The humor of Changsha people first come from their language. As to Changsha dialect, we can¡¯t help mentioning the Cross Talk by Qizhi and Dabing, who once participated in the Spring Festival Evening Party of CCTV with Mandarin carrying a taste of Changsha dialect.

The Most Advanced Consumption
 
Changsha people dare to spend. The principle of ¡°Desire First and Enjoyment First¡± has even become a fashion in Changsha. According to the statistics, per capita disposable income of Changsha people has arrived 15163 Yuan in 2007. In the of 2007, the total retail consuming goods has closed to 103.77 billion with the increase toped in capitals of the central provinces. Only in the first quarter of 2007, the sales on luxury goods presented a growth over 30©‡ averagely. The floating population is about 2 million, but there are nearly 10 five-star hotels and star hotels at all levels up to 85. The expensive international brands have received a warm reception in Changsha instead of cold response. Changsha began to play an important role increasingly in the consumption among middle cities. With the consumption potential developed constantly, Changsha will become the most-consumptive fortune place.
The Most Revolutionary Talents
 
We can say that no talents of Hunan, no modern history of China. In modern times, human talents are famous for their strong union. There are talents of six groups successively affecting the political process of China. With their different roles played in modern times, they have contributed much to the modern development of Changsha.
 
Apart from these leading figures, the Hunan generals, who have made great contribution to establishing New China, accounted for a great part across China: 30©‡marshals,60©‡senior generals and 30©‡generals.
 
In the second half of the 20th century, another world-famous talent group arising in Hunan was comprised of more than 80 academicians of Hunan, such as ¡°the Father of Hybrid Rice¡± agronomist Yuan Longping, ¡°the Father of Diwa Thory¡± rocksy Chen Guoda and so on. They toped in many international scientific and technological fields and have become the new pioneers of Changsha.